Google’s Trustbox - Older is Wiser

Jim Boykin has an excellent post on Google’s Trustbox - more commonly referred to as the Sandbox in SEO circles. In the post, he suggests that time is the most important factor in ranking well (and easily) in Google.

In case you didn’t know, TIME is a huge factor to Google’s rankings. How long you’ve been around, how long you’ve had people link to your site, how old are the site that link to you, what has your backlink growth and history been, etc, etc…..it’s all about TIME Factors.

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I know that I won’t touch a site that’s less than 2 1/2 years old (a webuildpages policy for almost a year now). Yea, there is no sandbox really, only levels of filters. The newer the site, the more filters it has to flow through.

The biggest drawback to new sites is that their put through much more rigged filters than the older sites are put through.

I agree. The Google judicial system operates under two distinctly different principles when it comes to the age of websites. Older sites are deemed innocent (not spam) until proven guilty (caught spamming), while newer sites are deemed guilty (spam) until proven innocent (accumulated a nice track record in line with a legitimate website).