SEO News and Information - The Topositionseo Blog

Important SEO Reads For October 27, 2006

• 101 Web Marketing Ideas and Tips
• Long List of Link Searches
  • Link Search Tool
• How to beat the Google Sandbox
• Jim Boykin’s Favorite SEO Writings

The Google Algorithm Simplified

Over at SEOmoz, Rand supposes a simplistic way of looking at the Google algorithm. Generally, I agree with the weights and factors enough to move on to what that means in a general sense for a webmaster.

1. Use/buy/steal an old domain
2. Use keywords in your domain name/URLs
3. Use a local host/top-level domain that reflects the area in which you desire to rank
4. Get relevant links (with keyword-rich anchor text) to your domain and keep them for extended periods of time
5. Use keywords in your title, headings and body text
6. Use keywords in internal links

Google’s Trustbox - Older is Wiser

Jim Boykin has an excellent post on Google’s Trustbox - more commonly referred to as the Sandbox in SEO circles. In the post, he suggests that time is the most important factor in ranking well (and easily) in Google.

In case you didn’t know, TIME is a huge factor to Google’s rankings. How long you’ve been around, how long you’ve had people link to your site, how old are the site that link to you, what has your backlink growth and history been, etc, etc…..it’s all about TIME Factors.

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I know that I won’t touch a site that’s less than 2 1/2 years old (a webuildpages policy for almost a year now). Yea, there is no sandbox really, only levels of filters. The newer the site, the more filters it has to flow through.

The biggest drawback to new sites is that their put through much more rigged filters than the older sites are put through.

I agree. The Google judicial system operates under two distinctly different principles when it comes to the age of websites. Older sites are deemed innocent (not spam) until proven guilty (caught spamming), while newer sites are deemed guilty (spam) until proven innocent (accumulated a nice track record in line with a legitimate website).

Note to Client: No Splash Pages

No, you don’t need a splash page.