Competitive Analysis - An SEO Guide

August 14, 2006

While most of the articles in Search Engine Guide tend to border on the more intellectual side of SEO rather than SEO in practice, I did enjoy Ross Dunn’s article about competitive analysis in SEO.

His article is a bit wordy, so let me break it down:

  1. Check you competitor’s site for keywords in the:
    • Title
    • METAs
    • Body Content
    • Internal Link Text
  2. Check the accessibility of your competitor’s site in the major search engines: site:www.competitor.com. Then compare that number to a crawl with a program like Xenu
  3. Check their backlinks: Yahoo! Site Explorer. Or use the Firefox extension, SEOpen
  4. Do the above on your site and compare

 

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Welcome to the Topositionseo blog, your source for SEO news, information and interpretation. The Topositionseo blog is maintained by Dustin Frelich, Nobis Interactive's in-house search guru. His views and opinions do not necessarily reflect those of his employer.

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