Competitive Analysis - An SEO Guide
August 14, 2006
While most of the articles in Search Engine Guide tend to border on the more intellectual side of SEO rather than SEO in practice, I did enjoy Ross Dunn’s article about competitive analysis in SEO.
His article is a bit wordy, so let me break it down:
- Check you competitor’s site for keywords in the:
- Title
- METAs
- Body Content
- Internal Link Text
- Check the accessibility of your competitor’s site in the major search engines: site:www.competitor.com. Then compare that number to a crawl with a program like Xenu
- Check their backlinks: Yahoo! Site Explorer. Or use the Firefox extension, SEOpen
- Do the above on your site and compare
About
Welcome to the Topositionseo blog, your source for SEO news, information and interpretation. The Topositionseo blog is maintained by Dustin Frelich, Nobis Interactive's in-house search guru. His views and opinions do not necessarily reflect those of his employer.
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