AOL Clickthrough Rate Data

From Earners Forum comes some interesting data about clickthroughs garnered from the AOL data blunder last week. I like the presentation of data found in a comment on Jim Boykin’s blog the best, though:

Results in:
Total Searches: 9,038,794
Total Clicks: 4,926,623

% of clicks
Click Rank1: 2,075,765 42.13%
Click Rank2: 586,100 11.90%
Click Rank3: 418,643 8.50%
Click Rank4: 298,532 6.06%
Click Rank5: 242,169 4.92%
Click Rank6: 199,541 4.05%
Click Rank7: 168,080 3.41%
Click Rank8: 148,489 3.01%
Click Rank9: 140,356 2.85%
Click Rank10: 147,551 2.99%

1st page: 4,425,226 89.82%
2nd page: 501,397 10.18%

Over 42% of searchers clicked on the first result, while only 10% of searchers clicked past the first page. Interesting.