The Power of Internal Linking

An oft-overlooked aspect of SEO, Dan Thies, in an interview with Lee Odden of Search Engine Guide, expounds on the importance of internal linking techniques:

In SEO terms, the power of the web site is also largely ignored. Very few web sites that I look at leverage the power of their own internal links to improve rankings and broaden their search engine profile. I’ve got pages ranked for some very competitive search terms, purely from internal links. Not just for my site, but students as well, but you have to understand why it’s important and take action.

I agree. Link text and tight interlinking can do wonders for a website’s SEO campaign. Know how effective external links are? Well, the same thing applies to passing your internal link power around.