Google’s Weekend Update

April 17, 2006

Rand of SEOmoz is one of the few industry bloggers willing to share real SEO tips and information in his posts, rather than simply regurgitating the daily SEO gossip - which explains why many of his posts end up syndicated across many blogs, this one included. Needless to say, he’s got another bit of useful information up about Google’s apparent weekend update:

  1. Global popularity/authority of a domain was slightly devalued when calculating rankings of deep, internal pages (and/or)
  2. Deep links from external sites to deep content pages is now slightly more valuable

So it looks as if Google is reducing, at least somewhat, the benefit of having a very large, content-laden site as it pertains to any one particular page and its rankings on said site.

 

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Welcome to the Topositionseo blog, your source for SEO news, information and interpretation. The Topositionseo blog is maintained by Dustin Frelich, Nobis Interactive's in-house search guru. His views and opinions do not necessarily reflect those of his employer.

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