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March 27, 2006

Lee Odden over at Search Engine Guide has a nice article about the three pillars of search engine ranking:

  1. The site must be easy to crawl
  2. Fresh, themed content
  3. Link popularity

Not a bad list. I liken it to site structure, content and linkability. The last is probably the most important as it indicates the quality of a site. Ask yourself this: Would anyone voluntarily link to my Website because of it’s content or underlying idea? If you can answer yes, you’re already ahead of most.

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Welcome to the Topositionseo blog, your source for SEO news, information and interpretation. The Topositionseo blog is maintained by Dustin Frelich, Nobis Interactive's in-house search guru. His views and opinions do not necessarily reflect those of his employer.

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