Escaping the Sandbox - The Natural Way

December 15, 2005

Some tips for escaping the Sandbox in a natural way:

  1. Start promoting your website the moment you create your website, not when your website is ‘ready’. Don’t make the mistake of waiting for your website to be ‘perfect’. The motto is to get your product out on the market, as quickly as possible, and then worry about improving it. Otherwise, how will you ever start to make money?
  2. Establish a low-intensity, long-term link building plan and follow it religiously. For example, you can set yourself a target of acquiring 20 links per week, or maybe even a target of contacting 10 link partners a day. This will ensure that as you build your website, you also start acquiring inbound links and those links will age properly – so that by the time your website exits the Sandbox you would have both a high quantity of inbound links and a thriving website.
  3. Avoid black-hat techniques such as keyword stuffing or ‘cloaking’. Google’s search algorithm evolves almost daily, and penalties for breaking the rules may keep you stuck in the Sandbox longer than usual.
  4. Save your time by remembering the 20/80 rule: 80 percent of your optimization can be accomplished by just 20 percent of effort. After that, any tweaking left to be done is specific to current search engine tendencies and liable to become ineffective once a search engine updates its algorithm. Therefore don’t waste your time in optimizing for each and every search engine – just get the basics right and move on to the next page.

 

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Welcome to the Topositionseo blog, your source for SEO news, information and interpretation. The Topositionseo blog is maintained by Dustin Frelich, Nobis Interactive's in-house search guru. His views and opinions do not necessarily reflect those of his employer.

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