Google Analytics Not for SEOs

Not to imply that all SEOs are “blackhats,” but this comment from Matt Cutts alarms me:

Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured.

Rand recommends staying away:

It’s my opinion that Google is going to attempt to use the analytics data in the SERPs and while they may eventually get it right, my guess is that some folks are going to take the brunt of the data collection fallout in the SERPs. Why be a fall guy?

I agree.