Old Domains in Google

I missed this one late last week but it’s worthwhile reading about the preference of older sites in Google:

It seems Google has intensified the ranking factor of one key data point that is very tough to manipulate: the age of your domain name. I have been keeping an eye on trends with Google’s search results and it seems that there is an increasing trend towards “trusted sites” owning page one. A “trusted site” is loosely defined by me as: an older domain, a nice mix of anchor text, links built over time, links coming in from all kinds of c class blocks, maybe a .edu snuck in there, etc.

More:

Simply put it seems you have almost an unfair advantage with an older domain in today’s Google, particularly if it passes some kind of “trusted site” test. I would like to keep writing on this but I am off to make some offers on some domains from the 1990’s.

What are you doing with your old domain names? ;-)