Basic SEO - TITLE Work

There’s a nice thread at High Rankings about SEO TITLE optimization. It’s good as a refresher for you seasoned SEO veterans out there, and a nice primer for the novices. Some excerpts:

Your Title tags should definitely refect the PHRASES you optimize your page for. I would never optimize a page for just one keyword phrase, so therefore, my titles would never have just one keyword phrase in them.

The title you choose is the First impression any potential customer gets about your site when they conduct a search on any of the engines. You only get one chance to make a good first impression, so use it wisely. In my book Titles are very important, and not just for ranking purposes.

If you want to show up for “inflatable playhouses” then just saying inflatable without it saying “inflatable playhouses” isn’t going to do you very much good.

[Too long?] About 10 or 11 words is good. (IMO)

Cramming the keyword into the title tag makes you look cheap and spammy. So what if it may help you get to number 1 in the SERPs? A lot of things may help you get to number 1. None of them are absolutely necessary.

Good advice.