Search Engine Web Site Conversions

Over at SEOmoz, 2K has a few tips to increase SERP conversion, or what he terms ((real traffic from search engines) divided by (predicted traffic)) times 100:

a) Focus on quality – make your title and meta/directory descriptions samples of top quality copywriting. Titles like “widget widgets” are easy to make, but they are about as attractive as a pair of white sport socks.

b)Target your audience - provide only the necessary and interesting pieces of information in title and meta/directory description. Only then when a user pays a visit to your page can you (subtly) start selling / promoting other suitable products and services.

c) Observe and test - time and patience are of the essence in here. The better work you do, the more increased traffic and sales you should expect.

Remember, these are little mini-advertisements out there. And you only have a split-second to convert. Yes, position is important, but so is not appearing spammy.