SEO Press Release Optimization for Google News

One of the best ways to get a ton of links quickly is to write a press release and have it distributed by a newswire syndicated in Google News. A couple of the best are:

• PRWeb
• PR Newswire

Of note is Eric Ward’s URLwire.

There’s also a few things you need to do to succeed in optimizing your press release:

• Decide on a keyword phrase that ties in to the product or service you are promoting and that people actually search for.
• Place this phrase into your press release headline and repeat it around three times within the body of your press release.
• Unless the proper name of your product or service is already well-known, emphasize its generic description rather than its name.
• Likewise, substitute keyword phrases for pronouns like "it" or "its" to increase their overall frequency in the release.
• Include a subhead, which in turn includes your keyword phrase, if your release goes on for more than three paragraphs.
• Post your release at your own Web site on its own page, linked from your home page, in addition to submitting it to your favorite press release distribution service.

Those of you that have seen a press release make its way into Google News know the potential of this method and the amount of traffic and links it can subsequently bring.