Free SEO Tips and Techniques

I like this list - Todd’s top 10 free seo tips and techniques for any website:

• Make sure all pages are consistent in their naming conventions (I.E. no dupe pages - same content different names) - This is especially true with the homepage. Please don’t have the www.yoursite.com/ and www.yoursite.com/default.htm and www.yoursite.com/home/default.htm all with the same homepage content.
• Staying with consistency - make sure the non-www version of your site 301 redirects to the www version.
• Please write good titles - if I see “homepage” or just your company name in the title bar I may have to gnaw my arm off. I will only rip my hair out if you have the same title for every page on your site.
• Use your internal anchor text - it is really one of the most powerful elements of SEO and one of the best kept secrets. I can’t GIVE you the secrets, but wise up and be creative with how you link to other pages on your site
• Don’t go hog wild with images and use some good alt text (especially if they’re linked)
• Write some content for cryin’ out loud - there is NO reason to only have 20 words on a page unless it is a page about clarity being brevity.
• Build a sitemap - use good descriptive relevant internal anchor text and link to your important pages first. Build multiple sitemaps if necessary.
• If it is at all possible rewrite your urls - forget about SEO - it just looks so much prettier.
• Make “commercial” words images - it’s good to appear to be a resource even when you’re just hawking your wares. Buy, shopping, cart, purchase, etc. - make this text an image where possible. It pays to be paranoid about which words you use. Big brother is watching, but he can’t read images well yet.
• I only had nine good ones on the top of my head - GET MORE LINKS

Nice list. I would add keyword research and a slightly more on-page focus. He’s right on with the internal linking, though.