Keyword Research Guide & SEO Optimization Tips

Wordtracker has just unveiled their comprehensive keyword research guide, which provides lots of nice tricks when researching keywords for your next SEO project. Newbie SEOs will find a lot of useful information in the second appendix:

On-Page SEO (Required)

• The title tag
• The description tag
• Headings and subheadings
• Body copy
• Links on the page
• Alt text

On-Page SEO (Additional)

• Bulleted lists within the body copy
• Quotations and interviews
• References at the bottom of the article
• Add a takeaway box
• Link title
• Testimonials from satisfied customers
• Signature box at the end of the article

Link Building

• Listing on subsidiary and partner sites
• Directory listings
• Press releases
• In by-lines to articles that you publish
• Reciprocal links
• Paid-for links

Now I don’t agree with the whole list, but it’s a nice place from which to start.