Online Marketing Conversion and ROI
September 8, 2005
What’s more important to you? Traffic and positioning or conversion and ROI? A recent JupiterResearch study suggests that most firms wrongly look at the former.
The iProspect Search Marketer Performance Study found that only four out of 10 search marketers are being evaluated based on business goals, such as ROI or total sales generated. Instead, most marketers are being measured against intermediate metrics, like Web site traffic volume or top search engine ranking.
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Welcome to the Topositionseo blog, your source for SEO news, information and interpretation. The Topositionseo blog is maintained by Dustin Frelich, Nobis Interactive's in-house search guru. His views and opinions do not necessarily reflect those of his employer.
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