Using Wildcards in Your Keywords

If you’ve ever wondered if “[keyword] in [location]” is better than “[keyword] [location],” Ammon Johns provides an excellent answer over at Cre8asite.

The small insignificant words are called Stop Words and are still ignored in specific, but then again, Google does still know that there was a word in the middle. It searches for “construction * dallas” where *=wildcard insignificant word.

So you get the exact same results for each of the following:
http://www.google.com/search?q=construction+in+dallas
http://www.google.com/search?q=construction+of+dallas
http://www.google.com/search?q=construction+the+dallas
http://www.google.com/search?q=construction+a+dallas
http://www.google.com/search?q=construction+who+dallas
http://www.google.com/search?q=construction+which+dallas

but not the same as
http://www.google.com/search?q=construction+dallas

Because there was no insignificant word in the middle, nothing to match the wildcard.

Nice tip. I’d like to further expand that exact phrasing and proximity placement will go a long way towards helping you win the SERP wars.