Directory Listings Changing SERPs

September 6, 2005

Another reason why I dislike changing SERP results based on directory listings:

The other thing to add is that what appears in the search engine report page (SERP) for the keyword search is important. The entry for a particular web page will have a Title and will also have a snippet either taken from the visible content or from the description. If the keywords don’t appear anywhere on the web page, then they can’t appear in the entry on the SERP. This could mean that the searcher may choose to click on one of the other entries in the SERP where the connection to his keywords is more obvious.

The Yahoo! directory is by far the biggest offender of this nonsense, but I would hate to see Google move permanently in this direction. For the benefit of the user, the engines should show the relevant content that was found from the search.

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Welcome to the Topositionseo blog, your source for SEO news, information and interpretation. The Topositionseo blog is maintained by Dustin Frelich, Nobis Interactive's in-house search guru. His views and opinions do not necessarily reflect those of his employer.

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