The dashes vs. underscore debate continues?

August 26, 2005

Dashes or underscores? This debate has long since been over. Do a quick allinurl search for a few words and you’ll find that dashes are much more successful - like this.

You see, the engines treat dashes as spaces while they treat underscores as special characters. Here’s Matt Cutts take on it:

Matt: Hmm, this search for [FTP_BINARY] didn’t turn out the way I wanted. I got a couple scuzzy looking urls, and the other documents just have the words “FTP” and “BINARY” but the term “FTP_BINARY” doesn’t actually appear. (Note: Matt was a bit of a nerd, as you can tell.)
Some Random Person That I Don’t Remember: Have you tried Google?
Matt: What’s that?
SROTIDR: It’s a search engine written by nerds for nerds! They index numbers! Sometimes they even index punctuation, like “C++”. Try your underscore search there.
Matt: Okay, here goes. Whoa! They actually return pages with the literal string “FTP_BINARY”! That’s wicked cool! (Did I mention Matt was a nerd? Big-time nerd.)
SROTIDR: Yeah. The wild thing is that they wrote a paper about how they crawl the web and rank pages.
Matt: Well, now that’s just silly. I wonder why they didn’t keep it a secret? I bet those papers will make great reading for my information retrieval class.

So there you go. A few searches in Goog and any SEO could have figured that out. And many did - long ago, by the way. ;-)

 

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Welcome to the Topositionseo blog, your source for SEO news, information and interpretation. The Topositionseo blog is maintained by Dustin Frelich, Nobis Interactive's in-house search guru. His views and opinions do not necessarily reflect those of his employer.

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